This year Peroni Nastro Azzurro is proud to be official beer of the 44th Ryder Cup, one of the most important and prestigious international golf events in the world. The event takes place from 26 September to 1 October at the Marco Simone Golf Club in Rome, which will be branded in Peroni Nastro Azzurro’s premium Italian style with our House of Peroni Nastro Azzurro bringing the brand to life for guests to live every moment alongside world class golf.

As well as the House of Peroni, the brand will be visible across many other areas during the course of the tournament including club houses and food & beverage areas.

All Ryder Cup guests will have access to the House of Peroni and the related hospitality area, giving them the the chance to taste our portfolio and pair it with great food. Attendees will be able to enjoy the tournament from the terrace, where it will also be possible to sample new Peroni Nastro Azzurro Stile Capri and "Live every moment" in style.

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3/17/2023

Global Launch of the First-Ever Asahi Super Dry NFT Card Collection

Asahi Europe & International (AEI) along with Asahi Group Holdings launched a new NFT Card Collection to celebrate the 36th birthday of Asahi Super Dry, Japan’s No. 1 beer. The Asahi Super Dry Brand Card Collection was made available globally on one of the main NFT marketplaces, OpenSea and subsequently quickly sold out.

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