Our famous Hungarian Beer Dreher recently renovated its landmark museum in Budapest to mark the 40th anniversary of its opening and was recently listed among the top finalists for National Museum of the Year 2022.

This year, for the second time our museum also participated in the Night of the Museum program, beating last year’s visitor number record at the Dreher Beer Museum.

Located in Budapest, the Dreher Beer Museum offers everything you need to know about beer and the history of Dreher Breweries in Hungary. After redevelopment it now houses a modern and interactive beer history exhibition alongside a temporary exhibition focusing on historical posters and advertising never seen by the public before. This includes a dedicated Asahi corner inviting visitors to share our purpose of Creating Meaningful connections by discovering Tokyo and the world of Asahi.

Next time you are in Budapest, be sure to check it out.

Discover more: https://www.youtube.com/watch?v=of9jIofTqw4

More stories

9/25/2023

Experience Peroni Nastro Azzurro as Official Beer of the Ryder Cup 2023

This year Peroni Nastro Azzurro is proud to be official beer of the 44th Ryder Cup, one of the most important and prestigious international golf events in the world. The event takes place from 26 September to 1 October at the Marco Simone Golf Club in Rome, which will be branded in Peroni Nastro Azzurro’s premium Italian style with our House of Peroni Nastro Azzurro bringing the brand to life for guests to live every moment alongside world class golf.

Read more